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The Apollo’s Signature Seat Campaign

Secure Your Seat
Honor A Legend
BE AMONG THE FIRST TO MAKE THE APOLLO'S STAGES AT THE VICTORIA PART OF YOUR LEGACY The Apollo’s Signature Seat Campaign offers you the special and unique opportunity to celebrate the opening of The Apollo’s Victoria Theater. Make a gift and dedicate a seat to your family, business, or a special occasion. Your recognition will be affixed to one of the theater’s seats. Be among the first to leave a lasting tribute and make The Apollo’s Victoria Theater part of your legacy today!

Signature Seat

Reserve a Signature Seat to recognize your support of the arts and commitment to The Apollo and its legacy.

Price: $1,500

Your donation secures the following:

  • Your personalized inscription will be engraved on a ¾” x 3″ plaque and affixed to the back of each seat for 25 years
  • Recognition in The Apollo’s annual report for the year of purchase
  • Recognition on The Apollo’s website as a Signature Seat Campaign supporter (anonymous listing available) 
  • A one-year complimentary Apollo membership at the Apollo Patron level ($500 value)
  • An invitation to The Apollo’s Victoria Theater grand opening celebration and reception
  • Your donation is 100% tax-deductible 

Reserve Your Signature Seat!
Signature Seat_23_068 0825 (1)

Honor an Apollo Legend

With your tribute, your name will appear alongside one of the legendary performers who graced The Apollo stage over its 90-year history. 

Price: $7,500

Your donation secures all of the above benefits of a Signature Seat, in addition to the following: 

  • Your personalized inscription will be engraved on a ¾” x 3″ plaque and affixed to the back of each seat for 25 years, along with a plaque of the Apollo legend you are honoring.  

The legend seats available are Ella Fitzgerald, Etta James, James Brown, Little Richard, Louis Armstrong, Michael Jackson, Prince and Richard Pryor.

Select a Legend Seat below:

 

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Select A Legend Seat

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Ella_Plaque

Ella Fitzgerald

Ella Fitzgerald was inducted into the inaugural Apollo Legends Walk of Fame in 2006. In 1934 Ella performed for the first time at The Apollo, becoming the first winner ever of the Amateur Night competition!  

Purchase This Legend Seat
Etta_Plaque

Etta James

Etta James was inducted into The Apollo’s Walk of Fame in 2012. With ballads such as “At Last” and “Trust in Me,” James’ versatile style included blues, soul, jazz, R&B, and rock. 

Purchase This Legend Seat
JB_Plaque

James Brown

James Brown ‘The Godfather of Soul’ was inducted into The Apollo’s Walk of Fame in 2007. He holds the record for the most performances at the theater having appeared at The Apollo over 200 times.

Purchase This Legend Seat
LittleRichard_Plaque

Little Richard

In 2006 Little Richard was inducted into the inaugural Apollo Legends Walk of Fame. That year he performed his legendary hit “Tutti Frutti” at The Apollo’s spring gala.

Purchase This Legend Seat
LouisArmstrong_Plaque

Louis Armstrong

Legendary trumpeter Louis “Satchmo” Armstrong was inducted into the Apollo’s Walk of Fame in November 2014.  A New Orleans native known for blowing his golden trumpet and his signature gravelly voice… “What a wonderful world,” it is.  

Purchase This Legend Seat
MJ_Plaque

Michael Jackson

Michael Jackson was inducted into The Apollo’s Walk of Fame in 2010 during The Apollo’s 75th anniversary. At nine years old, his first Apollo appearance was at Amateur Night with The Jackson 5. Jackson would later become one of the greatest entertainers of our time.

Purchase This Legend Seat
RichardPryor_Plaque

Richard Pryor

Richard Pryor was inducted into The Apollo’s Walk of Fame in 2015. This year non-musical artists were honored for the first time and the Apollo launched a new comedy series.

Purchase This Legend Seat
Prince_Plaque

Prince

In 2016 Prince was inducted into The Apollo’s Walk of Fame. He held a special press conference at The Apollo in 2010 announcing his ‘Welcome 2 America‘ tour to begin on a purple day in December.

Purchase This Legend Seat

A limited number of Apollo Legends seats will be available in February, which include: Redd Foxx, Aretha Franklin, Ray Charles, Celia Cruz, Chuck Jackson, Jackie ‘Moms’ Mabley, Charlie ‘Yardbird’ Parker.

Make A Donation

Looking for other ways to support the Signature Seat campaign? Please consider making a donation or become an Apollo Member today.

Donate Become A Member

Frequently Asked Questions

What do I receive when I make a seat purchase?
Where will the seat plaque be placed?
Can I choose a specific seat?
How many seats can I purchase?
Is my seat inscription permanent?
Will I get to sit in my seat for performances I attend?
How many characters are allotted for each plaque?
I paid for an Apollo Legend seat but want to choose a different legend. Can I?
Can I pay for a seat from a donor advised fund?
I made a separate donation to The Apollo earlier this year. Can I designate that donation towards my seat?
Is my donation tax-deductible?

Contact Us

If you have any questions about your seat dedication, please contact The Apollo’s Development Department by email at [email protected]. After payment, the Development Department staff will contact you to confirm your purchase and desired inscription.

*Please Note: Seat purchasers cannot be guaranteed seating in the locations bearing their inscriptions when they attend productions. Wording of the seat inscriptions is subject to length limitations and approval by The Apollo.

Supporters

Thank you to everyone who has supported The Apollo’s Signature Seat Campaign!

Gerald Adolph
Nadja Bellan-White
Paula Benjamin
Aduke Mickey Davidson and Doretha Davidson
Elizabeth Davis
Neil de Cresenzo
Jacqueline Glover
Maya Harris
Alain Massena
David Morse
Minerva Phifer
Jacqueline Plezer
Victoria Rogers
Walter Russell, III
Lu-Shawn Thompson
Holly Washington

List of supporters as of 11/10/2023

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