Culture In Motion™ is a roadshow experience that meets people exactly where they are—igniting creativity, amplifying voices, and boosting the spaces it touches. From live performances and Apollo-style showcases to SUPERCHARGED® empowerment experiences, Culture In Motion blends heritage, innovation, and community connection into an on-the-move experience designed to spark creativity and strengthen community everywhere it goes.
Culture In Motion Roadshow kicks off in Los Angeles at The Beehive, where we’ll host the world’s longest running talent competition. We’re bringing Amateur Night auditions, presented by Coca-Cola, and looking for the best singers, dancers and instrumentalists to join us at The Beehive. Top selected contestants will receive a Coca-Cola swag bag. The top musician will also receive a career opportunity to work with music engineers, writers, and producers at the Coke Studio at L.A. Live to hone their craft. Anticipated timing for Coke Studios career opportunity will be between April - June 2026, with exact date and timing to be determined by Coke Studios.
Don’t miss your chance to shoot your shot in the talent competition that launched the careers of stars like Ella Fitzgerald, D’Angelo, Jazmine Sullivan, H.E.R, and more! Signup now for your Amateur Night audition spot.*
*Due to the ongoing Historic Theater renovation, performance in New York is not guaranteed for finalists.
Auditions are part of a free, family-friendly, block party–style community experience bringing together music, storytelling, youth engagement, and creative access. If you don't want to audition but join us at The Beehive LA for a full day to connect, create, and celebrate culture together, go to the
LA – Community Boost Block Party registration page.