The neoclassical theater known today as The Apollo’s Historic Theater was designed by George Keister and first owned by Sidney Cohen. In 1914, Benjamin Hurtig and Harry Seamon obtained a thirty-year lease on the newly constructed theater, calling it Hurtig and Seamon’s New Burlesque Theater. Like many American theaters during this time, African-Americans were not allowed to attend as patrons or to perform.
In 1933, Fiorello La Guardia, who would later become New York City’s Mayor, began a campaign against burlesque, and Hurtig & Seamon’s was one of many theaters that would close down. Cohen reopened the building as the 125th Street Apollo Theatre in 1934 with his partner, Morris Sussman, serving as manager. Cohen and Sussman changed the format of the shows from burlesque to variety revues and redirected their marketing attention to the growing African-American community in Harlem.
Frank Schiffman and Leo Brecher took over The Apollo in 1935. The Schiffman and Brecher families would operate the Theater until the late 1970s. The Apollo reopened briefly in 1978 under new management then closed again in November 1979. In 1981, it was purchased by Percy Sutton, a prominent lawyer, politician, media and technology executive, and a group of private investors. Under Sutton’s ownership, the Theater was equipped with a recording and television studio.
In 1983, The Apollo received state and city landmark status and in 1992, Apollo Theater Foundation, Inc., was established as a private, nonprofit organization to manage, fund, and oversee programming for The Apollo Theater. Today, The Apollo, which functions under the guidance of a Board of Directors, presents concerts, performing arts, education and community outreach programs. In 2024, The Apollo expanded its physical footprint, becoming the operator and manager for the cultural space located a few doors down within The Victoria Theater Redevelopment Project. The Apollo Stages at The Victoria provides vibrant, year-round artistic, educational, and community programs that build on the cultural heritage of Harlem and celebrate the enormous well of creativity found in our neighborhood.
A HISTORY OF EXCELLENCE
- On January 26, 1934, the 125th Street Apollo Theater opens with the show “Jazz a la Carte” headlined by Benny Carter and his Orchestra, Ralph Cooper and Aida Ward.
- The Apollo becomes the premiere showplace for live, theatrical entertainment in Harlem.
- Dewey “Pigmeat” Markham, Jackie “Moms” Mabley and Dusty Fletcher are among the comedians who appear regularly on stage.
- Tap dancers like the Nicholas Brothers, Berry Brothers, Bill “Bojangles” Robinson, Buck and Bubbles are the top dance acts.
- Amateur Night winners include Ella Fitzgerald and Pearl Bailey.
- In 1935, Bessie Smith’s four weeks at The Apollo are her sole live performances that year.
- By 1937, The Apollo is the largest employer of Black theatrical workers in the US, according to Frank Schiffman, and the only theater in NYC hiring Black people in backstage positions.
- Billie Holiday, Lena Horne, and the Count Basie Orchestra make their debut.
- The Apollo Chorus Girls are considered to be the best line in NYC. In 2005, their story is recounted in the documentary “Been Rich All My Life.”
- Lionel Hampton’s 16-piece band appears at The Apollo. Hampton’s hit, “Flyin’ Home,” becomes an Apollo favorite.
- Teddy Hale, Babe Laurence, and Bunny Briggs are the top dance attractions.
- During World War II, The Apollo sets aside 35 tickets daily for soldiers. Tuesdays at the USO were “Apollo Night.”
- Dinah Washington and Sammy Davis, Jr. make their first Apollo appearance.
- Amateur Night winners during the 1940s include Sarah Vaughn and Ruth Brown.
- Apollo comics stop using blackface makeup.
- The Johnny Otis Rhythm & Blues Caravan come to The Apollo featuring 13-year old Little Esther Phillips.
- The week before Christmas 1951, Josephine Baker makes her Apollo debut.
- “Mambo Shows” are a big Apollo attraction with stars like Tito Puente, Mongo Santamaria, and the Mambo Aces.
- Comedy acts like “Harlem’s Son of Fun,” Nipsey Russell, Timmie Rogers & James “Stump” Cross, and Harold “Stumpy” Cromer are a major draw.
- “The Detective Story,” with Sidney Poitier, is the first dramatic play to be shown on the stage.
- In 1955, Thurman Ruth’s Gospel Caravan debuts at The Apollo featuring acts such as The Dixie Hummingbirds, Shirley Caesar, Alex Bradford, Clara Ward, and the Soul Stirrers.
- Amateur Night contestants include the Esquires, Dionne Warwick, Joe Tex, and James Brown.
- In 1955, Disc jockey Tommy “Dr. Jive” Smalls brings the idea of the Rhythm and Blues Revue to Apollo manager Bobby Schiffman. The shows feature as many as a dozen vocal acts on one bill.
- “Showtime at The Apollo” is first broadcast in 1955, taped before a live studio audience. Performers include Sarah Vaughn, “Big” Joe Turner, Herb Jeffries, the Count Basie Orchestra, comedian Nipsey Russell, and the dancer Bill Bailey. Willie Bryant is the host.
- Jazz greats like Miles Davis, John Coltrane, and Thelonius Monk appear at The Apollo.
- Nancy Wilson makes her Apollo debut. The Miracles, with Smokey Robinson, appear on Ray Charles’ show.
- A Scepter Records show package includes the Shirelles, Chuck Jackson, Tommy Hunt, Maxine Brown, and the Isley Brothers.
- Amateur Night winners include Gladys Knight, King Curtis, Ronnie Spector, Billy Stewart, Jimi Hendrix, and Charlie and Inez Foxx.
- The Jewel Box Revue, “25 Men and 1 Girl”, is one of the most popular shows and features performances by people in drag.
- Sam and Dave, Wilson Pickett, Otis Redding, Joe Tex, and especially Aretha Franklin, present the grittier side of soul at The Apollo.
- James Brown records live shows at the Apollo in 1962.
- The “Motortown” Revue debuts with the Supremes, Marvin Gaye, the Temptations, the Four Tops, Gladys Knight and the Pips, the Commodores, and “Little” Stevie Wonder.
- “Blues Nights” features B.B. King, Bobby “Blue” Bland, T-Bone Walker, Sonny Terry & Brownie McGhee, Jimmy Witherspoon, and Odetta.
- Aretha Franklin’s Apollo shows are major events. The Apollo marquee reads, “She’s Home.”
- Stars of the Philadelphia International record label, including the Delfonics, the O'Jays, the Stylistics, the Spinners, the Three Degrees and Harold Melvin, and the Blue Notes, are presented.
- John Lennon and Yoko Ono appear at a 1971 benefit concert for Attica.
- B.B. King plays an early morning blues concert for Harlem schoolchildren.
- By the mid-1970s, The Apollo is presenting only 22 weeks of shows per year as recordings eclipse live performances as an important source of income for artists.
- Bobby Schiffman reluctantly closes The Apollo in January 1976.
- The Theater briefly reopens in 1978 under new management with shows by Ralph McDonald, War, the T-Connection and Sister Sledge, James Brown, Bob Marley, and Parliament Funkadelic.
- In 1981, Percy Sutton’s Inner City Broadcasting Corporation and a group of private investors purchase The Apollo Theater. The Apollo receives state and city landmark status as Harlem’s oldest functioning theater in 1983.
- On May 5th, 1985, The Apollo’s renovation is celebrated with a 50th Anniversary grand reopening and television special, “Motown Salutes The Apollo.” Amateur Night is re-launched on Christmas Eve that same year.
- “Showtime at The Apollo” is revived and launched as a television show.
- The Apollo Theater Foundation, Inc., a not-for-profit organization, is established to manage, fund, and program The Apollo Theater.
- The Artist Formerly Known as Prince plays The Apollo in an exclusive VH1 Concert.
- The Apollo Theater Foundation launches its first performance series with a tribute to Dr. Martin Luther King, Jr. Other performances follow including Alvin Ailey Dance Theater, Boys Choir of Harlem, and Betty Carter – Jazz Ahead ’95.
- Tony Bennett plays a sold-out engagement honoring Billie Holiday.
- In 2002, George C. Wolfe’s new musical “Harlem Song” opens to enthusiastic reception.
- The Apollo hosts its inaugural Spring Benefit Gala in 2005 with a special tribute to Ossie Davis.
- The first phase of renovation is completed and includes the installation of over 1,500 house seats, restoration of the 125th-Street façade, a state-of-the-art marquee, new stage, and greenroom.
- In 2006, Apollo legend James Brown lays in state on The Apollo stage. Tens of thousands of people gather to pay their respects.
- Then-Senator and Democratic presidential candidate Barack Obama hosts a campaign fundraiser at The Apollo in 2007.
- Thousands of Michael Jackson fans flock to The Apollo Theater to pay tribute to the pop icon, celebrate his life, and mourn his death in 2009.
Apollo Historic Tours
WALK of Fame

The Apollo is seeking the best singers, dancers, comedians, rappers, spoken word artists, variety acts, and musicians to compete in the 2024-2025 season of Amateur Night at the Apollo.
Known as one of New York’s most popular live entertainment experiences, Amateur Night at the Apollo attracts performers and audiences from around the world in a classic talent competition that has launched the careers of countless legendary artists, from Ella Fitzgerald, James Brown, and Stevie Wonder to Lauryn Hill, H.E.R, and Machine Gun Kelly.
Those chosen from the audition will have the chance to perform and compete for the grand prize of up to $20,000.

Renowned DJ, artist, and photographer D-Nice returns home to New York for an iconic 5th Anniversary Celebration of Club Quarantine. A multigenerational and multi-genre experience, Club Quarantine is a global celebration of music, life, and love. Since its inception, CQ has been a cultural linchpin, serving as a catalyst for innovation in music and social media to create a wholly unique event.
Now, Club Quarantine Live returns to The Apollo’s Historic Theater for a once-in-a-lifetime evening with D-Nice at home in Harlem. Join The Apollo, BrandNice, and legendary DJ D-Nice in celebrating five years of community, connection, and culture.

Apollo Education presents the musical adaptation of Jason Reynolds’s bestselling graphic novel, Stuntboy, In the Meantime. Step into the world of Portico Reeves in this inspiring family musical that captures the highs and hurdles of growing up, friendship, and the courage to overcome fears. This special School Day Live performance brings you on a heartfelt journey through the eyes of Portico, a middle schooler whose “superpower” is keeping his loved ones safe. But when his parents face divorce, Portico’s worries give him “the frets”—or what his Gran calls anxiety. Will his courage and imagination be enough to see him through?
Adapted from Jason Reynolds and Raúl the Third’s best-selling graphic novel, this musical features the award-winning writing of Melvin Tunstall (2018 Best Family Show Off-Broadway Alliance Award) and original music by South African songwriter and producer Greg Borowsky. Stuntboy, In the Meantime shows that everyone, young and old, has the power to conquer their “frets” and find strength in family, friendship, and self-belief.
Bring your class or family to The Apollo Stages at The Victoria and experience a story of resilience and love that will stay with you long after the final bow. Don’t miss out—reserve your seats today!
After the show on March 25th, stay for a Q&A with Stuntboy author Jason Reynolds.

Known as one of New York’s most popular live entertainment experiences, Amateur Night at The Apollo attracts performers and audiences from around the world in a classic talent competition that has launched the careers of countless legendary artists, from Ella Fitzgerald, Luther Vandross, Lauryn Hill, H.E.R, Machine Gun Kelly, Jazmine Sullivan and more.
Join the fun with the weekly classic competition that sheds light on the careers of a whole new roster of stars. Be a part of the notoriously “tough” audience in an interactive evening unlike any other and lend your voice to decide who will “Be Good or Be Gone!” to win the triumphant grand prize.
Amateur Night at The Apollo sponsored by Coca-Cola, is hosted by the comedian Capone. Each show begins with a festive pre-party featuring video and music by DJ Jess and Set It Off Man Greginald Spencer. Keep a lookout for C.P. Lacey, the resident Executioner who sweeps bad talent off the stage!

Take your family on an inspiring adventure at The Apollo Stages at The Victoria with STUNTBOY: In the Meantime! This heartwarming musical School Day Live tells the story of Portico Reeves, a middle schooler who faces everyday challenges with a “superpower” that helps him keep his friends and family safe. When life gets tough, Portico learns how to overcome his “frets” and finds strength in those he loves. Based on Jason Reynolds’s popular graphic novel, this show will resonate with every family member, young and old. Join The Apollo for a story of resilience, courage, and connection.

A Musical Journey Through Appalachian Elegy: Poetry and Place
Apollo New Works artist, vocalist, composer Martha Redbone teams up with longtime collaborator composer, pianist, producer Aaron Whitby to celebrate the words of bell hooks in their developmental work-in-process Guardian Spirit: The Poetry of bell hooks, a multidisciplinary musical exploration of bell hooks’ landmark work, Appalachian Elegy: Poetry and Place. Known for their powerful and award-winning settings of poets Ntozake Shange in for colored girls who have considered suicide when the rainbow is enuff, Drama Desk Award 2019; Broadway revival 2022 and William Blake, album The Garden of Love: Songs of William Blake, Redbone and Whitby channel bell hooks’ meditative, confessional, and political lyricism into a genre-defying soundscape that echoes the spirit of her Kentucky roots and heritage she shares with Redbone.