
Culture In Motion™ is a roadshow experience that meets people exactly where they are—igniting creativity, amplifying voices, and boosting the spaces it touches. From live performances and Apollo-style showcases to SUPERCHARGED® empowerment experiences, Culture In Motion blends heritage, innovation, and community connection into an on-the-move experience designed to spark creativity and strengthen community everywhere it goes.
Culture In Motion Roadshow kicks off in Los Angeles at The Beehive, where we’ll host the world’s longest running talent competition to one of the largest shopping destinations in the country. We’re bringing Amateur Night auditions, presented by Coca-Cola, and looking for the best singers, dancers and instrumentalists to join us at The Beehive. Top selected contestants will receive a Coca-Cola swag bag. The top musician will also receive a career opportunity to work with music engineers, writers, and producers at the Coke Studio at L.A. Live to hone their craft. Anticipated timing for Coke Studios career opportunity will be between April - June 2026, with exact date and timing to be determined by Coke Studios.
Don’t miss your chance to shoot your shot in the talent competition that launched the careers of stars like Ella Fitzgerald, D’Angelo, Jazmine Sullivan, H.E.R, and more! Signup now for your Amateur Night audition spot.*
*Due to the ongoing Historic Theater renovation, performance in New York is not guaranteed for finalists.
Location:
961 E. 61st Street
Main Stage
Los Angeles, CA 90001
Important Information:
- Auditions are first come, first serve so we recommend auditioners arrive promptly at 10:00 am PST.
- We anticipate accommodating up to 200 contestants and will conclude by 3:00pm PST.
- Auditioners must be at least 18 years of age.
- Auditioners must sign participation and publicity consent waiver forms prior to auditioning.
- Auditions are open to all genres, including dancers, singers, solo musicians, spoken word artists and bands (limited to a maximum of four performers).
-
Provided equipment (may be subject to change):
- Motif 8 series keyboard
- Standard small drum kit
- DI box for direct plug-in instruments
- NOTE: set-up time limited to ergonomic (or minor) adjustments only (i.e bench height, stand height, Cymbal placement)
- Vocal mics – handheld or on boom stands
- NO pickups or instrument-specific microphones will be provided
**Acoustic instruments are welcome (e.g., acoustic guitar, saxophone, clarinet) understanding a standard vocal mic on a stand will be used to amplify.
Vocalists requiring music must bring their own tracks:
- Tracks must be downloaded audio files on USB drives, phones, ipads, or computers.
- Accepted audio formats: .WAV, .AIFF, .MP3
- NO streaming or internet-based playback (YouTube, Vimeo, etc.)
Culture In Motion™ is a roadshow experience that meets people exactly where they are—igniting creativity, amplifying voices, and boosting the spaces it touches. From live performances and Apollo-style showcases to SUPERCHARGED® empowerment experiences, Culture In Motion blends heritage, innovation, and community connection into an on-the-move experience designed to spark creativity and strengthen community everywhere it goes.
Culture In Motion Roadshow kicks off in Los Angeles at The Beehive, where we’ll host the world’s longest running talent competition to one of the largest shopping destinations in the country. We’re bringing Amateur Night auditions, presented by Coca-Cola, and looking for the best singers, dancers and instrumentalists to join us at The Beehive. Top selected contestants will receive a Coca-Cola swag bag. The top musician will also receive a career opportunity to work with music engineers, writers, and producers at the Coke Studio at L.A. Live to hone their craft. Anticipated timing for Coke Studios career opportunity will be between April - June 2026, with exact date and timing to be determined by Coke Studios.
Don’t miss your chance to shoot your shot in the talent competition that launched the careers of stars like Ella Fitzgerald, D’Angelo, Jazmine Sullivan, H.E.R, and more! Signup now for your Amateur Night audition spot.*
*Due to the ongoing Historic Theater renovation, performance in New York is not guaranteed for finalists.
Location:
961 E. 61st Street
Main Stage
Los Angeles, CA 90001
Important Information:
- Auditions are first come, first serve so we recommend auditioners arrive promptly at 10:00 am PST.
- We anticipate accommodating up to 200 contestants and will conclude by 3:00pm PST.
- Auditioners must be at least 18 years of age.
- Auditioners must sign participation and publicity consent waiver forms prior to auditioning.
- Auditions are open to all genres, including dancers, singers, solo musicians, spoken word artists and bands (limited to a maximum of four performers).
-
Provided equipment (may be subject to change):
- Motif 8 series keyboard
- Standard small drum kit
- DI box for direct plug-in instruments
- NOTE: set-up time limited to ergonomic (or minor) adjustments only (i.e bench height, stand height, Cymbal placement)
- Vocal mics – handheld or on boom stands
- NO pickups or instrument-specific microphones will be provided
**Acoustic instruments are welcome (e.g., acoustic guitar, saxophone, clarinet) understanding a standard vocal mic on a stand will be used to amplify.
Vocalists requiring music must bring their own tracks:
- Tracks must be downloaded audio files on USB drives, phones, ipads, or computers.
- Accepted audio formats: .WAV, .AIFF, .MP3
- NO streaming or internet-based playback (YouTube, Vimeo, etc.)
Join THE A-LIST
Four wheelchair seating locations will be reserved until the day of each performance.Each seating level is accessible via the elevator inside The Apollo’s Historic Theater. Guests should be aware of the small steps leading toward the Mezzanine and Balcony seating levels. Depending on the guest’s ticket location for these two levels, additional walking may be required. If guests are not able to travel up and down steps, tickets for events should be purchased for the Orchestra level.



Four wheelchair seating locations will be reserved until the day of each performance.Each seating level is accessible via the elevator inside The Apollo’s Historic Theater. Guests should be aware of the small steps leading toward the Mezzanine and Balcony seating levels. Depending on the guest’s ticket location for these two levels, additional walking may be required. If guests are not able to travel up and down steps, tickets for events should be purchased for the Orchestra level.

box office
New York, NY 10027
New York, NY 10027
Support The Apollo
Accesibility
The Apollo is here for everyone. Artists, audiences, and all supporters should be able to experience The Apollo fully and in a way that is comfortable for them.
The Apollo has taken comprehensive steps to ensure that entrances, seating, restrooms, and more are as accessible and compliant as possible. Learn more about accessibility options and support services that might be right for you.

VISITOR INFORMATION
All persons and bags are subject to search. Bags that have passed inspection must fit comfortably under your seat. Oversized bags are prohibited.
No outside food or beverage. Accommodations are made for patrons with medical needs. Please email access@apollotheater.org or call the box office at (212) 531-5305 for assistance.
New York, NY 10027
Accessibility
The Apollo is here for everyone. Artists, audiences, and all supporters should be able to experience The Apollo fully and in a way that is comfortable for them.
The Apollo has taken comprehensive steps to ensure that entrances, seating, restrooms, and more are as accessible and compliant as possible. Learn more about accessibility options and support services that might be right for you.

All persons and bags are subject to search. Bags that have passed inspection must fit comfortably under your seat. Oversized bags are prohibited.
No outside food or beverage. Accommodations are made for patrons with medical needs. Please email access@apollotheater.org or call the box office at (212) 531-5305 for assistance.
























