Join THE A-LIST
Culture In Motion™ is a roadshow experience that meets people exactly where they are—igniting creativity, amplifying voices, and boosting the spaces it touches. From live performances and Apollo-style showcases to SUPERCHARGED® empowerment experiences, Culture In Motion blends heritage, innovation, and community connection into an on-the-move experience designed to spark creativity and strengthen community everywhere it goes.
Culture In Motion Roadshow kicks off in Los Angeles at The Beehive, where we’ll host the world’s longest running talent competition. We’re bringing Amateur Night auditions, presented by Coca-Cola, and looking for the best singers, dancers and instrumentalists to join us at The Beehive. Top selected contestants will receive a Coca-Cola swag bag. The top musician will also receive a career opportunity to work with music engineers, writers, and producers at the Coke Studio at L.A. Live to hone their craft. Anticipated timing for Coke Studios career opportunity will be between April - June 2026, with exact date and timing to be determined by Coke Studios.
Don’t miss your chance to shoot your shot in the talent competition that launched the careers of stars like Ella Fitzgerald, D’Angelo, Jazmine Sullivan, H.E.R, and more! Signup now for your Amateur Night audition spot.*
*Due to the ongoing Historic Theater renovation, performance in New York is not guaranteed for finalists.
Auditions are part of a free, family-friendly, block party–style community experience bringing together music, storytelling, youth engagement, and creative access. If you don't want to audition but join us at The Beehive LA for a full day to connect, create, and celebrate culture together, go to the
LA – Community Boost Block Party registration page.
Singer, songwriter, pianist, and historian Nia Drummond moves fluidly through opera, jazz, soul, gospel, and spirituals — genres that form the living archive of Black musical expression. In this month of Black History and Love, join Nia for an evening of music that lives at the crossroads of tradition and transformation.
Turn down the lights and get ready for a night of Quiet Storm with singer and songwriter Alex Tyree. With lush vocals and unhurried melodies, Alex creates a night of music written in the sacred language of life and love.
Celebrate Women’s History Month with The Apollo and Harlem-based film collective Melanin Madness. After a sold-out 2025 Halloween-themed screening, we’re running it back, this time for the ladies. As always and in true Apollo fashion, the audience is a part of the experience so grab your crew and get ready to talk back, cheer and join the party in this evening of community, culture, and fun.
About Melanin Madness:
MELANIN MADNESS interactive screenings turn classic and cult films into full-on cultural celebrations! With props, character cards, and playful hosts, audiences shout lines, sip on keywords, and dive into the joy of cinema—loud, proud, and in community! Led by Obie-Award Winner Eric Lockley (The Movement Theatre Company, Harlem9), his team of multidisciplinary artists have been creating immersive theater collectively for over 5 years. Featuring: Jovany Andujar (NYC Educator), Dolores Pereira (Culture curator, Co-founder of Loud and Lyfted and DND:Two Queens Doing Things) and Jordon Waters (TheyGotTime Productions, creator of The Art of Killin’ It and Party Killer). Past partnerships include Maysles Cinema with screenings of Octavia Spencer’s villainous turn in MA, the hilarious Halle Berry cult-classic BAPS and the spectacular Jenifer Lewis’ Jackie’s Back as a tipsy sing-along. Come have a drink, laugh and engage!
From Lotus Avenue to the A-train, ELHAE makes a quick stop in Harlem for an acoustic performance that blends alternative R&B with Hip Hop. His catalog includes thematic and seductive gems such as “Fun Fact”, “I Choose You (w. Ambre)”, “Doesn’t Matter (w. Kehlani)” and the deliciously pulsating dance hit “Touch (w. GoldLink)“.
