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Apollo Cares

Harlem Entrepreneurial MicroGrant Initiative


Application Open Until MArch 31

The Apollo, in partnership with BET and 125th Street Business Improvement District (BID), is pleased to present the return of the Harlem Entrepreneurial Micro-Grant Initiative to support local businesses and arts organizations and arts collectives in financial need.

Through the initiative, ten $10,000 micro-grants will be distributed to local merchants and organizations that define the culture and the vitality of Harlem.

Established in 2020 in response to the disproportionate impact of COVID-19 on Black communities, this third round of the microgrant initiative will continue to aid in small business recovery.

Through this initiative, ten local Harlem businesses and nonprofits will receive a $10,000 grant from BET to support their continued recovery from COVID-19 and to honor the entrepreneurial spirit of Soul Train’s innovator and pioneer, Don Cornelius. To date, the 2020 and 2021 Harlem Microgrant program has awarded 40 recipients and, in this iteration with BET, will continue to provide relief and resources to our community.

Applications Open: March 1, 2022

Applications Close: March 31, 2022

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This grant programs adheres to VIA COM’s Supplier Compliance Policy and Business Practices.  See links below: 



Important Application Information

Send any questions to [email protected].

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Application Requirements
Supplemental Materials