FROM THE PRESIDENT & CEO
JONELLE PROCOPE

June 2020

Dear Friends,

Thank you to everyone who joined us for “Let’s Stay (In This) Together: A Benefit to Support the Apollo Theater.”  The Apollo has always been a place for the community to convene in moments of celebration and during our darkest times. We remain committed to providing a platform for artists and audiences to express themselves by using the arts to advocate for the safety, dignity, and justice for Black people worldwide. It was inspiring to me to have thousands of people from around the world come together online to support the Theater and the Harlem community. I also want to thank the artists who shared their performances and words, Gibson—our lead supporter, and the generosity of viewers who donated. The gifts from those of you who donated to the Apollo during the event will provide critical funding to safeguard our institution and support our innovative artistic and educational programs that serve more than 200,000 people annually. While there is still much work to be done, your help has been essential. Thank you!

We are proud to call Harlem our home, with its rich and distinctive culture, and we are grateful to our Harlem community for its unwavering support of the Apollo. To that end, we have set aside a portion of the funds raised on June 4 to give back to local, independent businesses and non-profit organizations in the neighborhood through the Harlem Entrepreneurial Micro-Grant Initiative. This initiative will provide micro-grants to small businesses that help to define the culture and vitality of our community. We are grateful to our partners at Harlem’s 125th Street Business Improvement District and the Harlem Commonwealth Council for joining us in this project. The deadline for applications is Thursday, June 25, so there are just a few more days to apply. To learn more and to apply, please click here.

I hope that throughout June, you were able to visit our Digital Stage as we celebrated Black Music Month. On our Digital Stage, you will find our recent conversation with DJ D-Nice, never-before-seen archival footage of Stevie Wonder, and resources and performances for those seeking to engage in conversations and activities around race and injustice. We will continue to add virtual performances and more that showcase the vibrant sounds of the Apollo for you and your family and friends to enjoy all summer long.

For more than eight decades, the Apollo’s strength and resiliency have been as constant as the talent on our stages. As we approach the end of the fiscal year, the need for financial support has become crucial, and we are reaching out to donors and friends of the Theater to help us reach our goal to raise $4 million. The outpouring of support is truly meaningful and has brought us much closer to reaching this goal, but if you are in the position to make a gift to the Apollo, please consider doing so now by clicking here.

Thank you, and be well,

Jonelle Procope