Capital Campaign

THE APOLLO THEATER. Where stars are born and legends are made. Where icons, both old and new, play in a setting so intimate that the world-famous audience is always a major part of the show.

The Apollo Theater Foundation, Inc., is pleased to present the Name-a-Seat Campaign, an integral part of the ambitious APOLLO RISING Capital Campaign a multi-year endeavor to raise capital funds to restore our landmark theater. This is a once-in-a-lifetime chance to be part of the Apollo, its unrivalled legacy, and its exciting future.

Your tax-deductible donation will ensure that the Apollo experience is around for generations to come. We will link your gift to the Apollo's rich history. Classically-styled, engraved seat plaques will serve as lasting reminders of your support. Your generosity will strengthen the indelible mark that the Apollo has made on the Harlem community, stars, legends and audiences. It will ensure the Apollo's legacy as the cultural beacon and international icon that it is today.



In many ways, nothing is more representative of this unique history, legend and experience of the Apollo than the seats. There is no other theater that unites the performer and the audience like the Apollo.

The Name-a-Seat Campaign represents a celebration and recognition of the heart and soul of the Apollo and its audience. The restoration of the Apollo and its addition of uniform, historically significant, aesthetically pleasing seating captures the spirit of generations of audiences who have come to the place "where stars are born and legends are made."


The Apollo Theater Foundation, Inc., was established in 1991 by the State of New York and through the generous support of public and private funds. It is a nonprofit charitable organization, as designated under 501(c) (3) of the Internal Revenue Code, dedicated to maintaining the historic Apollo Theater, preserving and advancing its legacy, celebrating the music and culture of communities of color, and developing educational and community outreach programming to benefit a broad cross-section of its local national and international audiences.



Apollo Legends
First 8 Orchestra Rows
Seat(s) at $25,000 each

Showtime at the Apollo
Secondary Orchestra
Seat(s) at $10,000 each

Amateur Night
Rear Orch. and Primary Mezz.
Seat(s) at $5,000 each

Sandman Circle
Secondary Mezzanine
Seat(s) at $3,000 each
Tree of Hope
Upper Mezzanine
Seat(s) at 1,000 each


The Apollo Theater commissions this new work by Arturo O’Farrill and the Afro Latin Jazz Orchestra with special guests Cafe, Freddy “Huevito” Lobaton, Rudresh Manhanthappa along with Randy Weston, Billy Harper and Lewis Nash that also recasts Chico O’Farrill’s  jazz masterpiece Afro Cuban Jazz Suite 65 years later. MORE>> 


Harlem Jazz Shrines

The Apollo presents seven days of jazz heaven during the Harlem Jazz Shrines Festival (May 4-10).  Events include Afro Latin Jazz Suite with Arturo O’Farrill and the Afro Latin Jazz Orchestra, a Family Showtime, Apollo Music Cafe performances, a Live Wire discussion on Harlem's music legacy and much more. MORE>>


The Apollo's 2013-2014 season is made possible by lead support from Citi, the Coca-Cola Company, Troy and Keisha Dixon, Folonari Wines and Cavicchioli 1928, the Ford Foundation Fund for Global Programs, the Hearst Foundations, Robert K. Kraft, The Parsons Family Foundation, the Ronald O. Perelman Family Foundation, JoAnn Price, Rockefeller Cultural Innovation Fund, The Peter Jay Sharp Foundation, Earl W. and Amanda Stafford, Time Warner Inc., the Upper Manhattan Empowerment Zone, the Reginald Van Lee New Works Fund, the Apollo Board of Directors and many other generous donors.
Lead annual support is also provided by public funds from the New York State Council on the Arts with the support of Governor Andrew Cuomo and the New York State Legislature, the National Endowment for the Arts, and the New York City Department of Cultural Affairs in partnership with the City Council.