Apollo Music Café, February 11 & 12, 2011.  She goes by just one name, Joi!  Her twitter profile reads: “Seventeen years of music, mayhem and magic.”  With a style that is original and not easily classified, she is a beautiful blend of black culture: funk, soul, R&B, hip hop, African rhythm and rock.  Audiences who experience her performances are never disappointed and do not forget the moment.  While she was one of the first artists to be tagged "neo-soul," Joi is beyond classification.

Joi hit the scene in 1993 with “Sunshine and the Rain,” the first single from her  debut album, The Pendulum Vibe.  Dallas Austin produced the critically acclaimed project and Joi was instantly lauded as "the new Madonna."  Madonna so loved the album that she hired Dallas Austin to produce her 1994 Bedtime Stories project.  Additionally, Madonna helped boost Joi’s profile by making the phone call that landed Joi a gig with Calvin Klein.  She became the first black model in a major Calvin Klein print ad campaign.  Joi represented a new voice of black womanhood which was further celebrated on the film soundtrack for Mario Van Peebles’ Panther.  Her song “Freedom,” was re-recorded with an all-star cast of female singers including Aaliyah, Mary J. Blige, En Vogue, Michelle N'degleocello, TLC, Queen Latifah, Vanessa Williams, SWV, Brownstone and many more.

For her sophomore effort, The Amoeba Cleansing Syndrome, Joi and creative partner Austin, brought in the legendary Fishbone to be her backing band. The album’s first single, written for her father, coined the term "Ghetto Superstar." Despite its MTV buzz status, when her then label EMI folded, so did the release of the album.  Never one to sit idly by, she continued to write and record while her solo projects were on hold.  As a member of Atlanta's infamous Dungeon Family, her voice graced the tracks of several Outkast, Goodie Mob and TLC songs as well as non-ATLien artists such as Robbie Williams, George Clinton, Curtis Mayfield, Queen Latifah, Too Short, and D.O.C., to name a few.

As Atlanta and its sound was being celebrated and catapulted to the top of the music food chain, Joi’s status as ATL hip hop royalty made her a darling of urban media.  All eyes were on her high-profile marriage to Goodie Mob front-man Big Gipp and the birth of their daughter, Keypsiia Blue Daydreamer.  A very beautiful, pregnant Joi appears in D'Angelo's Lady video.  She shifted from artist to mother and took a three year hiatus from her solo career. Her hiatus ended with a phone call from ex-TonyToniTone front-man Raphael Saadiq who invited her to become a member of the Hip Hop/R&B super group, Lucy Pearl.  The group received nominations from both the Grammy's and the American Music Awards.

In 2000, Joi inked a deal with Universal to release her third album, Star Kitty's Revenge.  This time, her newly-released album fell through the cracks when the label went through a major changing of the guard.  Joi had another “underground hit” on her hands but not the commercial success she needed to move her into the mainstream.  Determined to get her music out she signed with Raphael Saadiq's boutique label, Pookie Records and began recording her forth album, Tennessee Slim Is The Bomb, which she executive-produced.  At completion of the recording, Joi and Raphael ended their business relationship and amicably parted ways.

Nowadays Joi has taken matters into her own hands forming a new label, Joilicious, with the intent of releasing her own work and serving as a safe haven for artists that are seen as "amazing" yet "unmarketable."  She has also formed Dirty Debutante Productions to produce emerging artists.

Seventeen years of music, mayhem and magic. The journey continues.
 

{module Joi MP3 Player|none}

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The Apollo's 2014-2015 season is made possible by lead support from Citi, the Coca-Cola Company, Troy and Keisha Dixon, Folonari Wines and Cavicchioli 1928, the Ford Foundation Fund for Global Programs, the Hearst Foundations, Robert K. Kraft, The Parsons Family Foundation, the Ronald O. Perelman Family Foundation, JoAnn Price, Rockefeller Cultural Innovation Fund, The Peter Jay Sharp Foundation, Earl W. and Amanda Stafford, Time Warner Inc., the Reginald Van Lee New Works Fund, the Apollo Board of Directors and many other generous donors.
 
Lead annual support is also provided by public funds from the New York State Council on the Arts with the support of Governor Andrew Cuomo and the New York State Legislature, the National Endowment for the Arts, and the New York City Department of Cultural Affairs in partnership with the City Council.