- Written by Rick Thompson
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Curator, Apollo Music Cafe, June 3 & 4, 2011. Ken Petti is an acclaimed creative brand adviser in the fashion, entertainment and retail arena. With a broad-based background in the areas of product development and promotions, cultural trend marketing, print, collateral and packaging design, as well as retail/show room/trade show design, Petti has been especially sought after for his unique clarity and vision in defining a brand’s core message. “I’ve always seen the world through a heightened lens and try to incorporate that sensibility into all of my projects.”
Petti has consulted with and guided some of today’s foremost companies in developing branding and promotional alternatives to their existing marketing initiatives. Most notably he has developed strategic programs for clients including: Ballet Hispanico, Calvin Klein, Victoria’s Secret, Erwin Pearl, Universal Studios, Federated Department Stores, Swarovski, Curious Pictures, Spiegel, Marvel Comics, Bombay Sapphire, and the William Morris Agency.