Apollo Executive Team

Jonelle Procope
President & CEO

Ms. Procope joined the Apollo Board of Trustees in 1999 and in 2003 became its President and Chief Executive Officer.  During her tenure as President, she has led a team of 50 full-time employees and an executive team responsible for all operating and strategic functions of the legendary Theater.  During this period, she led the successful Apollo Rising Capital Campaign to restore the legendary theater, focused on the development of the Apollo Theater Board of Directors, and attracted and engaged a first-rate executive team and staff insuring the long-term stability of the organization.  She has overseen the Apollo’s transformation into a vibrant not-for-profit performing arts organization by increasing its base of support, expanding its education and community programs and creating large-scale artistic initiatives. 



Prior to assuming her role as President and CEO of the Apollo, Ms. Procope held a variety of senior positions within the fields of entertainment law and media-related corporate affairs and management.  She began her legal career as a corporate associate attorney at the law firm of Skadden Arps Slate Meagher & Flom.


Jacques Brunswick
Chief Operating Officer

Mr. Brunswick joined the Apollo in 2013 as COO. Prior to joining the Apollo Theater, Jacques was the Chief Administrative Officer of the nation’s premier regional theater, The Guthrie Theater in Minneapolis, MN, where he successfully managed the Theater through its first six seasons in a new $125 million, 285,000 square foot facility designed by Jean Nouvel.  He was responsible for the business affairs, bottom line, and operations of 3 theaters, 2 restaurants, and 11 bars with an annual attendance of 420,000 and an operating budget of $28 million.  Earlier career highlights include VP, Finance and Administration/CFO of Mystic Seaport, supervising Finance, Facilities, Construction, IT, HR, Museum Stores, and Food Services for America’s premier 17-acre maritime museum and VP Finance and Administration/CFO of BAM (Brooklyn 


Academy of Music) where he directed the finances and administration of this internationally recognized 4-theater performing arts center. In addition to supervising Finance, MIS, Box Office, Building Management, Construction, Personnel, and Concessions, Mr. Brunswick also handled government relations, union contracts, and real estate development, including the renovation of the Majestic Theater, now known as the Harvey Theater. Mr. Brunswick holds an MA in Business Administration from the Bolz Center for Arts Administration, University of Wisconsin, Madison.