Apollo Executive Team

Jonelle Procope
President & CEO

Ms. Procope joined the Apollo Board of Trustees in 1999 and in 2003 became its President and Chief Executive Officer.  During her tenure as President, she has led a team of 50 full-time employees and an executive team responsible for all operating and strategic functions of the legendary Theater.  During this period, she led the successful Apollo Rising Capital Campaign to restore the legendary theater, focused on the development of the Apollo Theater Board of Directors, and attracted and engaged a first-rate executive team and staff insuring the long-term stability of the organization.  She has overseen the Apollo’s transformation into a vibrant not-for-profit performing arts organization by increasing its base of support, expanding its education and community programs and creating large-scale artistic initiatives.


Prior to assuming her role as President and CEO of the Apollo, Ms. Procope held a variety of senior positions within the fields of entertainment law and media-related corporate affairs and management.  She began her legal career as a corporate associate attorney at the law firm of Skadden Arps Slate Meagher & Flom.


Kamilah Forbes
Executive Producer

Kamilah Forbes is an award-winning director and producer. In her diverse body of work, Ms. Forbes is noted for having a strong commitment to the development of creative works by, for, and about the Hip-Hop Generation. Her talent in the range of aforementioned endeavors has been said to “cast a vivid and evocative spell on both the national and international stage.”

While her family originally hails from Jamaica, Ms. Forbes was born and raised in Chicago. After graduating from Howard University with a degree in theater, Ms. Forbes partnered with one of her former classmates and friends, actor Chadwick Boseman (42, Get On Up, Black Panther) and wrote a theatrical piece fusing the elements of her generation’s sensibilities, thrust and penchant for social justice, coining the aesthetic ‘hip­hop theater’. Forbes and Boseman presented the piece at the National Black Arts Festival and in other venues. A year later, the Hip-Hop Theater Festival was born.

Over the last 16 years, Ms. Forbes has led the Hip-Hop Theater Festival as it has grown from a fledgling project into an independent nonprofit organization with a truly national scope. Presented in New York, San Francisco, Washington, D.C., and Chicago, the festival has featured the works of nearly 100 artists from the United States and from around the world, including England, Brazil, and Canada. Many new and well­known artistic forces have had their work leveraged under Forbes’s artistic direction, including OBIE Award-winner Will Power, TONY Award-winner Sarah Jones, Rennie Harris, Nilaja Sun, Marc Bamuthi Joseph, and Indio Melendez, to name a few.

Hi­ARTS received the Union Square Arts Award under Ms. Forbes’ direction, as well as a special award given by the New York Regional Association of Grantmakers for “its innovative approach for addressing socio­political issues in NYC and beyond.”

Other projects produced by Ms. Forbes include: What’s Going On—the 40th anniversary celebration of Marvin Gaye’s seminal conversation with America (with John Legend as Marvin Gaye, Sharon Jones as Tammy Terrell, and Dap, Sonia Sanchez, and others); One Mic—a month­long multi­disciplinary celebration of Hip­Hop Worldwide; and Nas’ 20 Year Anniversary of Illmatic—a celebration of the classic hip­hop album, accompanied with 96 players from the National Symphony Orchestra—all staged at the Kennedy Center.

Ms. Forbes first came to prominence as the writer/director of Hip­Hop Theatre Junction’s premier work “Rhyme Deferred.” She has produced several works for both television and theater, most notably the seven­season Peabody Award-winning series Russell Simmons presents Def Poetry on HBO.  She was also a co­executive producer on the Brave New Voices documentary series on HBO, in addition to executive-producing the most recent PBS special The Women’s List.

Ms. Forbes has received numerous accolades for her work in the arts, including a Josephine Abady Award, AUDELCO Award nomination, NAACP Image Award, numerous Helen Hayes Award nominations, DC Commission Distinguished Artist Award, Tony Award, and The Mayor’s Arts Award for Emerging Theatre Artist.


Aldo Scrofani
Chief Operating Officer

Mr. Scrofani is a 40 year veteran of the live entertainment business.  He began his tenure in the theatre in 1977 at Jujamcyn Theatres Corporation where he served a 13 year term as the Executive Vice President.  In 1990, he joined Columbia Artists Theatricals (CAT). During his 18 years at CAT, Mr. Scrofani served as the Chief Operating Officer.  He also held the position of Executive Vice president and COO of Columbia Artists Management, Inc. (CAT’s parent company) and was a senior member of the Board of Directors. In 2009, he founded Theatre Management Associates, Inc. (TMA) and its subsidiary, Moonglow Productions LLC.  Mr. Scrofani has produced, co-produced or been associated with over 100 Broadway, National, and/or international productions including Gone With The Wind, Dirty Rotten Scoundrels, Chita Rivera The Dancer’s Life, Lovemusik, STOMP, Stomp Out Loud, Tap Dogs, Grand Hotel, City of Angels, Gypsy, Cat On A Hot Tin Roof, Big River, Bring In ‘Da Noise, Bring In ‘Da Funk, Jelly’s Last Jam, Elaine Stritch At Liberty, Sunset Boulevard, The Royal National Theatre production of Carousel, The World Goes Round, M. Butterfly, Into the Woods, The Piano Lesson, My One and Only, and Dracula.


He has garnered multiple Tony® Nominations and Tony® Awards as well as Drama Desk, Obie, The Pioneer in the Theatre Award in 2011, and The Elliot Norton Award for outstanding production for Carousel. Mr. Scrofani serves as an Adjunct Professor at New York University’s Stern School Of Business as well the Instructor of the highly praised program “Strategic Steps For Growth” (SS4G) sponsored by the Mayor’s Office Of Media & Entertainment in partnership with New York University.

Donna Lieberman
Chief Develpment Officer

Donna Lieberman is responsible for raising more than $10 million annually to support the organization’s artistic, education and community programs. She also directs the organization’s special campaigns, which have raised tens of millions of dollars for large scale artistic programs, facility enhancements and cash reserve. As Director of Strategic Gifts, New York for Feeding America, she worked with City Harvest and the Food Bank for New York City to raise $1M+ gifts for the collaborative Campaign for a Hunger-Free America, a multi-year, $500M effort to change the history of hunger in America. Lieberman has held senior level positions at The New York Botanical Garden, the Museum of the City of New York and the School of American Ballet among others. She was Director of the Campaign for New York City Ballet, raising more than $58 million for the Ballet’s first endowment campaign. Lieberman served as the founding Managing Director for MAKOR, a center for Jewish life and culture on Manhattan’s upper west side; and as Managing Director of the WPA Theatre.